WGFA Radio (Iroquois County Broadcasting Co.)

About Us

For over 60 years, 94.1 WGFA has been the heartbeat of the Illiana region, proving that while media trends come and go, nothing beats the power of a trusted local voice. Operating at a massive 50,000 watts, WGFA is one of the most powerful stations in East Central Illinois, blanketing a 50-mile radius that connects Watseka, Kankakee, and beyond.
What makes WGFA truly awesome isn't just the signal; it’s the connection. As a family-owned station, it refuses to be just another "corporate playlist". Instead, it serves as a community lifeline, delivering:
Unmatched Local Focus: From essential agricultural updates with NAFB experts to high school sports and the famous "Brainbuster Triva," WGFA celebrates the daily lives of its listeners.
A "Sticky" Audience: With an Adult Contemporary format and "Classic Rock Weekends," the station captures a diverse, loyal demographic that stays tuned in at home, in the office, and especially in the car.
Credibility & Trust: When local legends like Justin Bryant or Carl Gerdovich deliver a message, listeners don’t just hear it—they trust it. This "host-endorsement" effect provides a brand lift that digital ads simply can't replicate.
Dynamic Engagement: Whether it's live broadcasts at the Merchant Street Music Fest or massive 2026 giveaways like tickets to see Journey or Ed Sheeran, WGFA knows how to drive immediate action.
In a world of digital noise, WGFA provides a direct, cost-effective path to the people who matter most, and we're ready to use that momentum to put your business center stage in 2026.